The Air Jordan 4 continued Tinker Hatfield’s meteoric success with the Air Jordan line. While the Air Jordan 4 had a similar “look and feel” to the Air Jordan 3, it was a completely different shoe by design. Tinker continued to use the very popular Jumpman logo alongside Nike Air Branding, and air within the shoe.

Air Jordan 4 Advertisement - Credit: Nike

The shoe released in 4 colorways. One popular colorway, the Military Blue, has the distinction of never being seen worn by Jordan. The four colorways are as follows:

In popular culture, Spike Lee, also known as Mars Blackmon, featured the shoe prominently in his 1989 film ‘Do the Right Thing.’ The shoes would see a ‘Do the Right Thing’ retro for the 30th anniversary of the movie in 2019, taking color inspiration from Sal’s Pizzeria in the film.

While Jordan’s career highlights continued to pile up, perhaps there a defining moment for him than ‘The Shot’ early in his career. With 3 seconds left and the series on the line, Jordan took the ball across the foul line and nailed a jumper over Craig Ehlo to win the series – all while wearing the Black Cement/Red version of the Air Jordan 4.



The four original colorways are as follows:

AIR JORDAN IV - WHITE/BLACK

AIR JORDAN IV - WHITE/BLACK from  GOAT
Model/Color: AIR JORDAN IV/WHITE/BLACK
Release Date: 1989
Referred to as: White Cements
Photo Credit: GOAT
Regular Season at Hornets on 2/29/1989 from David Klutho/Sports Illustrated
Event: Regular Season at Hornets
Date: 2/29/1989
Photographer/Credit: David Klutho/Sports Illustrated

AIR JORDAN IV - BLACK/CEMENT GREY

AIR JORDAN IV - BLACK/CEMENT GREY from Jordan Collection
Model/Color: AIR JORDAN IV/BLACK/CEMENT GREY
Release Date: 1989
Referred to as: Black Cement
Photo Credit: Jordan Collection
Playoffs vs Cavaliers on 5/7/1989 from Manny Milan/Sports Illustrated
Event: Playoffs vs Cavaliers
Date: 5/7/1989
Photographer/Credit: Manny Milan/Sports Illustrated

AIR JORDAN IV - OFF-WHITE/MILITARY BLUE

AIR JORDAN IV - OFF-WHITE/MILITARY BLUE from Jordan Collection
Model/Color: AIR JORDAN IV/OFF-WHITE/MILITARY BLUE
Release Date: 1989
Referred to as: Militarys
Photo Credit: Jordan Collection
  on None from None
Event:
Date: None
Photographer/Credit: None

AIR JORDAN IV - WHITE/RED-BLACK-FIRE RED

AIR JORDAN IV - WHITE/RED-BLACK-FIRE RED from Jordan Collection
Model/Color: AIR JORDAN IV/WHITE/RED-BLACK-FIRE RED
Release Date: 1989
Referred to as: Fire Reds
Photo Credit: Jordan Collection
Regular Season at Lakers on 3/20/1989 from Brian Drake/Getty
Event: Regular Season at Lakers
Date: 3/20/1989
Photographer/Credit: Brian Drake/Getty